After creating a short video piece on a really sweet 1972 Ford 3000 tractor that happens to the flood the ice here in Rossland, we have been flooded with emails. The response has been overwhelming and we couldn't be happier with the support this little video has received.
If you want to check it out, you can watch it on our home page or you can click here.
We are really stoked to have received a mention in The Globe And Mail article 'Old Brands and New Bands: A Love Story' regarding the use of new bands in advertising.
We were fortunate enough to have a killer band from Vancouver called Five Alarm Funk give us permission to use their music throughout the Red Sucks commercial, as well as being featured in the 'Party' section. Being referenced among big agency commercials like Diesel and Hyundai is a major achievement for a modest commercial like ours.
After 5 years in a cool space above the Post Office, our good citizens of Rossland will no longer be subjected to our rock n' roll music while checking their mail. We are stoked to be rockin' a new space - a loft with a 40 foot tower in the Old Fire Hall.
We made the move on New Years day, hung over, but inspired by the beauty of this space. At over 100 years old, and meticulously restored to her previous luster, this space oozes coolness.
To quote a friend - "holy shit!!! The fire hall? the condo upstairs? Yeeee-ah! You're living the dream, congrats! You're as close to Ghostbusters' HQ as we'll ever see.
Let the Ghostbusting adventures begin!
We just launched Wintervention for Selkirk Wilderness.
Wintervention is a short, short film about love, loss, couches and skiing - not necessarily in that order.
In this short, we follow Richard Hertz as he makes the catastrophic decision to buy a couch instead of going on his annual ski trip with the boys - needless to say, they track him down.
Selkirk Wilderness was founded in the mid 70's and was the world's first snow cat operation. With an extremely strong client base, Selkirk found no need to market themselves for the past 35 years. Recently, realizing their client base was aging, they decided to be proactive and get the word out.
Selkirk wanted to engage a younger audience, and bring something to the table that wasn't your average ski promo. We thanked them for the carte blanche and got to work.
We are really happy with the end result, and we hope you like it to.
It turns out the video we launched for Red Mountain Resort titled 'Red Sucks' is not sucking when it comes to the internet. Garnering 30k views in the first week of release, with little to no launch hype, is awesome.
Within its first week of launch it was even featured on Marketing Magazines website as a 'Must See Ad' and buzzed through the internets with reckless abandon. Pure Awesomeness, or Suckiness I should say.
